Tales of Uji - Premium Uji Matcha Roasted "Ujihime"

An Exceptional Matcha with Roasted Notes

Dive into a new dimension with Ujihime roasted matcha.

This matcha is a refined blend that combines the bold flavor and vibrant green hue of Yabukita with the smooth, mellow taste and deep color of Okumidori.
The result is a well-balanced cup, offering a refreshing aroma and a rich, satisfying flavor.

The matcha is then slightly roasted. Unlike hojicha, it retains the delicate finesse of green tea powder while unveiling subtle toasted notes and a smooth, gourmet roundness through gentle roasting.

When prepared, it reveals a creamy texture and a warm, inviting taste, making it perfect for indulgent matcha lattes or a traditional Usucha** (light matcha) experience.

Though and crafted for lattes, this rich, creamy matcha blends delicate roasted notes with a unique umami depth.

**Please be careful with the term "ceremonial" as it doesn't have any clear definition and is not used here in Japan. We prefer to talk in terms of Usucha (thin tea) and Koicha (thick tea), which refer to method of preparation used during tea ceremonies.

Sourced from Generations of Expertise

Each product in the Tales of Uji series has been carefully crafted in partnership with our renowned tea master.

As the next-generation owner of a small family-run tea plantation in Uji, he has been recognized through numerous awards in national tea competitions in Japan. His expertise ensures unparalleled quality in every cup.

A Tribute to Uji's Rich Heritage

With over 800 years of tea-related history, Uji is one of Japan’s most esteemed tea-producing regions, especially celebrated for its exceptional matcha and gyokuro.

However, Uji is more than just the home of exquisite tea—it is also a place rich in cultural heritage. The city serves as the setting for The Tale of Genji, one of Japan’s most iconic literary masterpieces, adding timeless depth to its legacy.

In the final chapters of this classic, we encounter Ukifune, a character embodying mystery and allure. As the illegitimate daughter of the Eighth Prince, she is torn between two loves and ultimately chooses a path of renunciation and serenity by becoming a Buddhist nun.

Inspired by Japanese woodblock prints, we honor this ephemeral and dreamlike essence by depicting Ukifune in all her grace. Her silhouette, draped in a Heian-era kimono, fades into the flowing movement of her hair, symbolizing both the fleeting nature of dreams and the impermanence central to The Tale of Genji. This transient beauty mirrors the suspended moment offered by each sip of matcha—a brief escape into a world of flavor and tradition.