Tales of Uji - Premium Uji Hojicha powder "Yadorigi"

Rare Velvety Roasted Green Tea

Uji Hojicha is a rare gem — its scarcity makes it all the more special.

Yadorigi is a finely roasted hojicha powder, revealing sweet, nutty aromas and an exceptionally smooth, velvety texture. Perfect for indulging in a rich and comforting hojicha latte or simply as it is.

Sourced from Generations of Expertise

Each product in the Tales of Uji series has been carefully crafted in partnership with our renowned tea master.

As the next-generation owner of a small family-run tea plantation in Uji, he has been recognized through numerous awards in national tea competitions in Japan. His expertise ensures unparalleled quality in every cup.

A Tribute to Uji's Rich Heritage

With over 800 years of tea-related history, Uji is one of Japan’s most esteemed tea-producing regions, especially celebrated for its exceptional matcha and gyokuro.

However, Uji is more than just the home of exquisite tea—it is also a place rich in cultural heritage. The city serves as the setting for The Tale of Genji, one of Japan’s most iconic literary masterpieces, adding timeless depth to its legacy.

In the final chapters of this classic, we encounter Ukifune, a character embodying mystery and allure. As the illegitimate daughter of the Eighth Prince, she is torn between two loves and ultimately chooses a path of renunciation and serenity by becoming a Buddhist nun.

Inspired by Japanese woodblock prints, we honor this ephemeral and dreamlike essence by depicting Ukifune in all her grace. Her silhouette, draped in a Heian-era kimono, fades into the flowing movement of her hair, symbolizing both the fleeting nature of dreams and the impermanence central to The Tale of Genji. This transient beauty mirrors the suspended moment offered by each sip of matcha—a brief escape into a world of flavor and tradition.